Instagram analytics help you to track the performance of your account in order to reach your goals. Instagram has a free analytics tool that you can use to monitor account activity in terms of followers, profile visits and messages received. As a business person, you can use this tool to evaluate the success of your marketing strategy and optimize your account for faster growth. Other reasons why you need to utilize this tool are discussed below.
Improve Your Strategy
Instagram analytics let you assess the number of likes, comments, and mentions over a period of time. This information enables you to establish a sound growth strategy by leveraging the content that seems to attract more attention. The tool consolidates your followers’ demographics in terms of age, gender, location and several other important attributes. With such data, you are able to customize content that is ideal for your followers.
Assess The Performance of Automation Tools
No one wants to invest in a growth service that yields no positive results. Instagram analytics allow you to compare the performance of organic and automated activity. This gives you a clear picture of how to optimize your automation tool for maximum performance. In case you need to learn more about automation tools and how to optimize their performance, trustadvisor.io has an in-depth guide with all this information.
Through Instagram analytics, you can identify the top influencers and hashtags within your niche and use this information to customize relevant and realistic campaigns for your audience.
Rise Above The Competition
Understanding some metrics about your followers can help you emerge top in your industry. For instance, you may determine the time when your followers are most active and schedule your content to be posted at that time. Depending on the analytics tool you use, you may also be able to determine what is valuable to your followers and provide it before your competitors do so.
Analytics prevent you from solving problems through trial and error. The resultant data helps you continually improve on your strategy by getting rid of what is not beneficial. You do not need to carry out any manual research and this allows you to distribute your time efficiently.
Instagram analytics give you a sure way of understanding the platform better. It becomes easy for you to find out what other users in your niche are doing and work towards creating a great competitive edge over them.